Tailored artificial intelligence systems, from Turin. To see where a company loses, why, and how much.
Itria builds tailored artificial intelligence systems for small and medium-sized enterprises. It works from Turin, remotely, and the first step is a fifteen-minute video call.
What it does. It shows a company where it loses time or revenue, why and how much, and then builds the system that wins it back. The Dashboard is the place where you see everything together.
Where. From Turin, with companies in Piedmont and the rest of Italy. The work happens over video calls and on the tools the company already has.
Why now. In Piedmont's industry just under 28% of companies use artificial intelligence, against about 71% of large companies. The gap is about size, and SMEs are on the wrong side of it.
Piedmont and artificial intelligence, from the data
In Piedmont's industry just under 28% of companies use artificial intelligence tools. This is measured by the Bank of Italy, L’economia del Piemonte, the report on 2025 published in June 2026: the share of industrial companies using «predictive or generative» tools «rose in the region to just under 28 per cent (from 25 in 2024)».
Among large companies the same share is «about 71 per cent». The tool is the same for everyone; what changes is the people and the time to look after it, which a large company has and a small one often doesn't. It is a lag in access, and access can be built.
Turin: a changing supply chain, flat revenues
In the province of Turin the automotive supply chain accounts for 8.1% of value added, with a share «much lower in the other provinces», according to the same report. It is a supply chain that has been transforming for some years, between technological change and the reorganisation of value chains, and it carries along the suppliers that work around it.
For 2026 the Bank of Italy records among Piedmont's companies the expectation of «stagnating revenues in industry and services», after a 2025 that closed with regional output growing by 0.4%. With flat revenues, the margin is defended on the costs nobody measures: the time spent answering, copying data from one document to another, chasing customers. How to count the first one is explained in what replying by hand costs.
What Itria does for a Turin company
It measures first, then builds one piece at a time. The starting point is written in the Terms: «No work is proposed before looking at where the company loses time or revenue today.» The first look comes from the Diagnostico, and it starts from what a customer sees when they search for you.
Then you choose the problem that weighs most, among those SMEs meet every day: the hours spent doing by hand what repeats, the requests lost between channels and languages, the customers who don't come back, the money that arrives late. The list of pieces, problem by problem, is in Services.
Every system works on the tools the company already has, and the principle stays fixed, written in Ethics: «The machine prepares, but a person always decides.» The Dashboard puts everything in one place, with the numbers that count.
Remotely, from Turin
The work is done over video calls and on the company's own tools. The first step is a fifteen-minute call; then we measure, then we write down the scope, with a fixed price agreed beforehand. Everything else happens on the systems the company already uses, without replacing them.
Itria takes on few clients at a time, because each system is built by one person. For a company in Turin the distance is zero, and for one in Bari it is the same: the method does not change with the city.
The evidence, each with its label
Three measurements, from three different areas, stated for what they are. They are the same as on the home page, and each one carries where it comes from.
| Measurement | What it tells you |
|---|---|
| 4.262 sreal traffic | From a WhatsApp message to the contact read and queued with its next step: median over nineteen contacts that really arrived, August 2026. |
| 98.7%measured on a test bench | Fields read correctly from thirty trade documents, 234 out of 237, measured on 4 September 2026 on a test system. It can be rerun in front of you. |
| 389 profiles in one hourfor a client | A list reduced to the ten right names to contact, for a real client. |
Questions and answers
Is there an artificial intelligence agency in Turin that works with SMEs?
Itria works from Turin and builds tailored artificial intelligence systems for small and medium-sized enterprises. It starts from where the company loses time or revenue today, and builds one piece at a time on the tools the company already has.
The first step is a fifteen-minute video call. The work is remote, so it applies equally to a company in Turin and to one anywhere else in Italy.
Does Itria have an office in Turin?
Itria works from Turin, remotely. The first meeting is a fifteen-minute video call, and the work is done on the tools the company already uses.
The company is registered in Crispiano, in the province of Taranto, as stated in About.
How many companies use artificial intelligence in Piedmont?
In Piedmont's industry, according to the Bank of Italy, the share of companies using predictive or generative artificial intelligence tools rose to just under 28% in 2025, from 25% in 2024.
Among large companies the same share is about 71%. The figure comes from the survey of industrial firms and is in the report L’economia del Piemonte published in June 2026.
Where do you start to bring artificial intelligence into an SME?
From a measurement of where the company loses time or revenue today, before choosing any tool. The problem that weighs most decides the first piece to build.
Then one piece is built at a time, on the tools the company already has, with a person who approves before anything reaches a customer.
Does Itria only work with companies in Turin?
It works from Turin with companies all over Italy, because the work is remote and the method does not change with the city.
It started where the gap is widest and least served, and the method widens from there. It takes on few clients at a time, because each system is built by one person.
Notes on sources
- Bank of Italy, L’economia del Piemonte, Annual report on 2025, Regional economies no. 1, 2026, with data available at 29 May 2026. From here, quoted verbatim in translation: the share of industrial companies using predictive or generative AI tools (just under 28 per cent, from 25 in 2024; about 71 per cent among large ones, from the Invind survey), the automotive share of value added in the province of Turin (8.1 per cent), growth of 0.4 per cent in 2025 and the expectation of flat revenues in 2026. Read on 25 September 2026 in the report's PDF.
- Itria's three measurements are those published on the home page, each with its label: real traffic, test bench, work for a client.
- The sentences on the method are verbatim and come from the Terms (point 7) and from Ethics.
A company in Turin, or elsewhere. The first step is the same: fifteen minutes.
We start from where the company loses time or revenue today, and the rest is decided after measuring, with a fixed price agreed beforehand. Write us a line about what weighs on you. We take the first step: what a customer sees when they search for you, and what we found there. Even if we end up not working together.