The name, and who runs it.
Itria comes from the Valle d’Itria, in Apulia. The name of the valley derives from the Byzantine Greek Hodegetria: an iconographic title that means, literally, she who shows the way.
The name has a function. Whoever works with us deals with someone who knows the language of the local area as well as that of the markets the business is up against.
The person who talks to you is the one who analyses the process, builds the system and watches over it once it is in production.
International education in Business & Management, rooted in measuring KPIs and risk indicators: management accounting, corporate finance, international markets. Particularly interested in finding solutions that reduce extremely complex environments to the right number of repeatable steps, and in the cases where those steps can be automated with the right rules around them.
On that note, I developed a two-engine architecture for the corporate banking challenge run by BNL BNP Paribas: an acquisition engine that identifies and ranks target companies, and a signal-monitoring engine that detects relevant events and generates tailored contacts, always with human approval. Results quantified on real banking KPIs: conversion rate, proposals generated, return on capital.
The aspect I pay particular attention to is also the human one: managing visibility and creating demand. A long experience of editorial curation for an Instagram page, which grew to 50,000 followers and tens of millions of organic views starting from zero, measuring every growth lever with the same rigour used for Itria's foundations.
A static automation can be copied and replaced in a month; a system that really understands how a business works can't. That understanding, the intimacy with the real process rather than the generic formula, is what no large team manages to offer at the first meeting.
Every engagement ends with the client owning what has been built, not with a permanent dependence on a supplier. A clear scope, a working system within thirty days of signing.
For those who have met us and want to know precisely who they are talking to.
Itria is an Italian business providing digital infrastructure and process automation for small and medium-sized enterprises, based in Crispiano, in the province of Taranto. It is run in person by Mattia Esposito. The domain is itria.io, the contact info@itria.io, the phone +39 350 574 3578.
The work concerns the processes that sit upstream of the order: requests arriving from several channels, communication with customers and foreign buyers, the documents that go with a shipment, the deadlines nobody looks at. The main sector is food and agriculture businesses that export, followed by hospitality and restaurants.
If you have received a communication in Itria's name and want to check that it really comes from us, the address above will answer. We don't use other domains, and we don't write from any mailbox other than @itria.io.