Call · 15 min
·Articles

Everything you need to know before the goods leave. And the sheets to write it on.

Every piece starts from a primary source and links it to the document that contains it, never to the organisation's homepage: an obligation to the text that imposes it, a number to the study that measures it. Where a source doesn't hold up, the number isn't published and the page says why. Nineteen pieces come with a template to fill in, in Word, Excel or PDF, with no form in front and without leaving an email address.

·Where to start

A single piece, and it covers the whole road: the eight steps between a foreign buyer's request and the goods leaving. The other forty-two go deeper into one step at a time.

·The templates, to download

Seven pages don't explain a document: they hand it over. They are the sheets to fill in, in Word, Excel and PDF, with the fields already set up. Direct links, with no form in front and without leaving an email address.

Template6 September 20267 minutes

The technical sheet template: the sheet itself, not an explanation of it

Whoever looks for a template already knows what to write; what they lack is the sheet to write it on. Four free files, Word and PDF in Italian and English, without leaving an email address. Twelve fields come from the mandatory particulars of Article 9 of the European regulation, the others from what the buyer asks for to close their own numbers.

Reg. (EU) 1169/2011, Arts. 8 and 9 · SACE, 57% of small manufacturers export

Template15 September 20269 minutes

Export packing list: the template to fill in

The blank sheet in four files, Excel and PDF, Italian and English, without leaving an email address. The four particulars that make it a document according to the Turin Chamber of Commerce, the difference from the Italian delivery note (DDT, which comes from an Italian tax rule, Presidential Decree 472/1996), and the description field, which is the one that stops shipments.

Turin Chamber of Commerce, the packing list · DPR 472/1996 · FedEx, customs documents

Template16 August 202610 minutes

The shipping documents: three sheets, the same goods

The export invoice, the packing list and the proof of origin are filled in by different people copying from different sheets, but whoever checks them reads them together: when the same goods are described in three ways, the quickest route for them is to stop and ask. The single master data line that prevents the hold, and the €6,000 threshold on the EUR.1.

Turin Chamber of Commerce · Italian Customs Agency, €6,000 threshold

Template16 August 20268 minutes

The export price list: EXW, FOB and MOQ explained for producers

A price without an Incoterm isn't a price: the buyer puts it next to one that includes transport and duties, and you come out more expensive without knowing it. The five delivery terms a small producer really comes across, the minimum order worked out from the pallet, and the six elements of a comparable price list.

ICC Academy, official text on the Incoterms · no tax guidance

Template16 August 20269 minutes

What the first export order really costs

Chamber of Commerce documents cost a few tens of euros, and they aren't what sinks the margin. What sinks it are the hours nobody bills, the adaptations for the market and the date the payment comes in. The four-line method for deciding before saying yes, and why an honest single figure doesn't exist.

Lecce Chamber of Commerce, official fees · Intrum, European Payment Report 2025

Template16 August 202610 minutes

Health certificate and free sale: the lead times don't compress

The buyer asks for them in the same line, but they are two documents from two different bodies, each with its own procedure and timing. And one rule that doesn't forgive: no certificate can be issued if the goods have already left. The question about documents is asked on the first day of the negotiation, not the week of loading.

Ministry of Health · ULSS 2 Marca Trevigiana · Turin and Lecce Chambers of Commerce

Template16 August 202610 minutes

Sending food samples abroad: documents, costs, mistakes

Three jars given away to a non-EU country travel as a full customs shipment, with a pro forma, a declared value and proof of exit to keep. The four lines of the bill nobody works out, the four questions before packing the box, and the six-column log.

Turin Chamber of Commerce, free samples · Lecce Chamber of Commerce fees

·Before the goods leave

The negotiation, from the first email to the order. Who is worth calling back, what to answer, how to build a price the buyer can compare, and what the first order really costs once the hours are counted too.

Negotiation16 August 20269 minutes

Answering an email from a foreign importer

Three days of silence and a catalogue fired straight back lose the same request, for the same reason: neither asks a question. The four jobs of the first reply, why the price list shouldn't be sent straight away, and two templates in English to adapt.

Harvard Business Review / InsideSales · CSA Research, 8,709 respondents

Negotiation14 August 20268 minutes

Serious buyer or time-waster: the signs before spending

A foreign request costs the sheet to translate, the samples with their customs shipment and three weeks of exchanges, and it is all paid before knowing who is on the other side. Four ten-minute checks, the five signs that matter, and the three questions to send before the price list, with the text in English.

SACE · Italian SMEs put to the test of export

Document14 August 20269 minutes

The technical sheet in English: the fields the buyer really asks for

Three different people read it and each looks for different things. The block that is almost always missing is the logistics one, and without those numbers the buyer can't calculate transport, so they don't decide. The fields one by one, the English template to copy, and the five mistakes that stop a request without anyone telling you why.

Reg. EU 1169/2011, Annex II and Articles 15 and 30

Negotiation6 September 20268 minutes

Incoterms: who pays for what, and who is answerable at customs

A single table, one row per term: who pays the main carriage, who handles export clearance, who handles import clearance, who pays the duties, where the risk passes. Why DDP promised without being able to act as declarant in the country of arrival is a promise that can't be kept, and what really happens when the Incoterm is missing from the invoice.

ICC, Incoterms® 2020 rules · ICC Academy, EXW or FCA · Union Customs Code, Art. 5

Negotiation13 September 20268 minutes

The cost of answering by hand: the six lines of the bill

The hours of whoever answers sit inside a salary that is paid anyway, so that cost has no line of its own and is perceived as free. What it costs you isn't here: the method for calculating it with your own three numbers is, along with the two cases in which the calculation says to do nothing.

Sibill and Astraricerche, 500 SMEs · Intrum EPR 2025 · CSA Research

Negotiation16 August 20269 minutes

Private label: the questions to ask before saying yes

It looks like a big order, and it shifts much more than the price: responsibility for the information on the label, dedicated costs, the warehouse, the share of capacity that makes it impossible to say no. The eight points to clarify in writing, and the three cases in which the deal really makes sense.

Reg. (EU) 1169/2011, Art. 8 · no margin statistics: the source doesn't hold up

Negotiation16 August 202610 minutes

After the trade fair: what to do with the requests collected

Follow-up doesn't fail out of laziness: the context is lost at the stand, not at the desk, and with just a business card you can only write a generic message. The thirty-second note that saves the contact, the three groups on your return, and two templates in English.

No borrowed statistics: the 80% figure going around doesn't exist

Negotiation14 August 20268 minutes

The distributor who stops reordering: nobody will come and tell you

It is the only export loss that shows up as an absence, and absences appear on no list. A single number makes it visible, it is calculated with a spreadsheet in an afternoon, and it tells you which customer to call back today. With the three real causes of a missed reorder and the message that reopens the conversation.

No borrowed statistics: the number that counts is yours

·The documents, and who issues them

Which sheet is needed, who issues it and with how much notice. Almost every customs hold comes from a description of the goods that doesn't match between one document and another, and the issuing bodies' lead times don't compress.

Document13 September 20267 minutes

The EX-1 declaration: who makes it, and the proof to keep

The sheet the forwarder sends at release proves the goods have been released, which is a step before the one you need. The proof of exit comes later and is the exit-confirmed message, the goods have ninety days to leave, and if something jams no email arrives.

Italian Customs and Monopolies Agency, customs procedures · MRN tracking

Document6 September 20267 minutes

EUR.1 or certificate of origin: not two names for the same thing

The buyer writes “send me the certificate of origin” and the forwarder replies “you need the EUR.1”: both are right and they are talking about two different documents. Preferential and non-preferential origin, two bodies, two uses, the €6,000 threshold, and why the EUR.1 doesn't exist for the United Kingdom.

Turin Chamber of Commerce · Italian Customs Agency · GOV.UK, REX threshold · Lecce Chamber of Commerce, fees

Document15 September 20269 minutes

Approved exporter or REX: the calculation that decides

The status is requested to stop requesting a document: the invoice declaration has the same legal value as the EUR.1. Below €6,000 you need neither, and it is the threshold that decides, not turnover. The four-line calculation with your numbers, the three requirements, and South Korea, where the status is the only way.

Italian Customs Agency, approved exporter and the REX system · EU-Korea agreement

Document6 September 20269 minutes

The health certificate: how to request it, and what requesting it late costs

Everywhere you can read what it is, almost nowhere how to request it. To which ASL (local health authority), with how many days' notice (three, five or urgent within 24 hours, it varies from one authority to another), what to attach and what it costs: it is charged by time, and the decree provides for a 30 per cent surcharge for requests made with less than twenty-four hours' notice.

Legislative Decree 32/2021, Arts. 8 and 10 · fees and notice periods stated by three different ASLs

Document16 August 202611 minutes

Food export labelling, country by country

Inside the Union the language changes; outside, the list changes too: nine allergens recognised by the FDA against the fourteen European ones, and a different form of declaration. Germany, France and the United States one by one, and why checking comes before printing the batch, not after.

Reg. (EU) 1169/2011, Arts. 13-15-21 · FDA · German packaging register

Document15 September 20268 minutes

Import export licence: what you really need, in order

In Italy there is no form for an import export licence. There are four different things, with different bodies and timings, and one of them is free: on 23 July 2025 Customs published a notice about the portals that charge for EORI code registration. The part that costs is the order in which they are requested, because registrations in the destination country take months.

Italian Customs Agency, EORI notice of 23 July 2025 · Ministry of Health · Lecce Chamber of Commerce

·Product by product

Some products have a regime all of their own, which a general food export guide doesn't cover: wine because it is under excise surveillance, olive oil because it has the strictest labelling rules Europe has written.

·Country by country

Six markets, and for each one the thing that really changes: who has to hold the licence, in how many languages the label must be written, what has to be registered before selling. The final list is always decided by the country of arrival.

Market6 September 20268 minutes

Exporting to Switzerland: an hour's drive away, and it behaves like another continent

It borders Italy and remains a third country, with real customs. Duty is calculated in francs per 100 kg of gross weight, packaging included, so glass pays more than a pouch. Import tax on foodstuffs is 2.6%, and the label can stay in Italian because Italian is an official language of the Confederation.

FSVO · Federal Office for Customs · Federal Tax Administration · Foodstuffs Ordinance Art. 36

Market6 September 20268 minutes

Exporting to the United Kingdom: the most expensive rule is on the label

Customs is always what gets discussed, and the item that changes the bill is one line of address: since 1 January 2024 prepacked food sold in Great Britain needs a British address, so that of your importer. Plus the safety and security declaration since 31 January 2025 and IPAFFS pre-notification one working day in advance.

GOV.UK, four pages with their stated last-updated date

Market6 September 20267 minutes

Exporting to Canada: the licence is theirs, the documents behind it are yours

Nobody will ask you for a licence: they will ask you to support the importer's, whose preventive control plan must verify the foreign supplier. Hence the mountain of paperwork a Canadian negotiation produces. Plus the mandatory bilingual label and the CETA origin declaration with the REX number above €6,000.

Canadian Food Inspection Agency, two guides · Italian Customs Agency, CETA

Market6 September 20266 minutes

Exporting to China: the gate isn't the price

In almost every market compliance comes after the negotiation. Here the order is reversed: without a registered establishment there is no shipment to prepare. From 1 June 2026 Decree 280 applies, replacing Decree 248 of 2021. A deliberately short page: on this subject a precise but outdated list does more harm than a pointer to the portal.

CIFER portal · regulatory analysis; the Chinese customs website didn't open, and we say so

Market6 September 20266 minutes

Exporting to Brazil: first work out who has authority over your product

Two authorities and two routes, split by the nature of the product and not by commercial category: animal origin to the Ministry of Agriculture, everything else to the health agency. Five cumulative conditions from Article 486 of Decree 9,013/2017, and a label that since 9 October 2022 carries nutrition information on the front of the pack.

Brazilian Ministry of Agriculture, Art. 486 · ANVISA, rotulagem

Market6 September 20266 minutes

Exporting to Dubai: the label is registered before you sell

Compliance doesn't arrive at the border, it arrives before: the product must be registered in the ZAD system before it is placed on the market, and no food enters the country for the first time without the federal ministry's approval. The surprising part is that even a change of recipe or artwork reopens the procedure.

Official portal of the UAE government · Lecce Chamber of Commerce, legalisation

·The AI Act and Italian law

What applies to an SME that uses artificial intelligence tools, from when, and with what consequences. Every obligation is linked to the article that imposes it, and the dates are those updated for the latest postponements.

Regulation24 August 20269 minutes

The AI Act already applies. The part that concerns you is smaller than it looks.

What obligations it imposes on a business that uses artificial intelligence: which ones concern it, from when, and the four things to put in order.

Reg. (EU) 2024/1689, Arts. 4 and 50

Regulation9 September 20269 minutes

Who the AI Act applies to, and in what role

You don't choose the role, it follows from the facts. And there is an article that turns a business from user into provider without anyone signing anything: all it takes is putting your own brand on it, or changing the purpose of a general-purpose tool.

Reg. (EU) 2024/1689, Arts. 2, 3, 16, 25 and 26

Regulation9 September 20268 minutes

The AI Act: all the deadlines, updated for the July 2026 postponement

On 24 July 2026 the timetable was rewritten and the high-risk dates slipped to 2 December 2027 and 2 August 2028. The postponement, however, concerns precisely the part a small business doesn't use, while the part that concerns it has already come into force.

Reg. (EU) 2024/1689, Arts. 111 and 113 / Reg. (EU) 2026/1744

Regulation9 September 20269 minutes

The AI Act risk levels, and the point where an SME ends up inside them

The coloured pyramid isn't in the regulation, and classification follows the use rather than the tool. Point 4 of Annex III puts staff recruitment among high-risk uses: buying something that screens CVs is enough.

Reg. (EU) 2024/1689, Arts. 5, 6 and Annex III

Regulation9 September 20268 minutes

AI training is mandatory, and the obligation kicked in before the one everyone is watching

Article 4 has applied since 2 February 2025, eighteen months before Article 50. You don't need a course with a certificate: the European Commission writes that an internal record of the initiatives taken is enough.

Reg. (EU) 2024/1689, Art. 4 / European Commission, AI Literacy Q&A

Regulation9 September 20268 minutes

AI Act penalties: the figures going around are the maximums

Thirty-five million is a theoretical maximum tied to prohibited practices. For SMEs, paragraph 6 of Article 99 reverses the criterion: the lower of the fixed amount and the percentage applies, not the higher.

Reg. (EU) 2024/1689, Arts. 99, 100 and 101 / GDPR, Art. 83

Regulation9 September 20268 minutes

The AI Act and the GDPR: the second hasn't cancelled the first

Article 2 states that it is without prejudice to the GDPR, so the two add up. For an SME the Garante (the Italian data protection authority) doesn't supervise the AI Act: ACN does. And the impact assessments are two, not one.

Reg. (EU) 2024/1689, Arts. 2, 26, 27 and 74 / GDPR, Arts. 28 and 35

Regulation9 September 20269 minutes

The Italian law on artificial intelligence: five things the European regulation doesn't say

In force since 10 October 2025. It touches employment, the intellectual professions, minors' data, copyright (it now says “works of human creativity”) and introduces an offence that didn't exist before.

Law no. 132 of 23 September 2025, Arts. 4, 11, 13, 20, 24, 25 and 26

·One number at a time

Four pieces start from a published statistic and do three things: they say what it really measures, what it implies for an Italian business, and at which point that figure shouldn't be stretched. The source is always the original study, never a second-hand citation.

Data6 September 20269 minutes

Which process to automate first: the method, not a list of tools

A list of tools answers the wrong question, and it ages. Here is the method: map what really happens in a week, put four values next to each row (frequency, repetitiveness, cost of an error, ownership of the data), take a starting measurement by hand, and look at the correction rate afterwards.

Sibill · Astraricerche, 500 SMEs · OECD; no savings percentage promised

Data12 August 20266 minutes

81% of Italian SMEs use AI. One in four has integrated it.

Between the two numbers there are fifty-six percentage points, and in that space sits the majority of businesses that have already paid for artificial intelligence without having earned anything from it yet. Cost, incidentally, is cited as the main barrier by only 6.6%.

Sibill · Astraricerche, 500 SMEs / OECD, more than 5,000 SMEs in 7 countries

Data12 August 20265 minutes

Five minutes. Then the request belongs to someone else.

Almost every business thinks it answers quickly and almost none has ever measured it. What the figure on first responses really says, why the delay doesn't come from people being slow, and how to get your own starting measurement in an afternoon.

Harvard Business Review · InsideSales

Data12 August 20266 minutes

80% of customer service will be automated. And 64% of customers would rather it wasn't.

Two forecasts from the same body of research, which seem to contradict each other and don't. The word that holds up the whole of the first one is “common”, and almost every citation cuts it out.

Gartner, press release of 5 March 2025

The statistics going around about automation are often quoted without anyone having opened the research. Here every number is linked to the document that contains it, and when the source doesn't hold up the number isn't published. That is why there are few of these articles.